Cairo, October 20, 2024 – The second annual People’s Choice Ramadan Awards, part of the Creative Industry Summit, took place at Cairo Business Park, bringing together industry leaders and creative talents to honor exceptional works in drama and advertising. This year’s event emphasized audience participation, with over 400,000 votes cast, highlighting the significance of public engagement in recognizing creative excellence.
The awards ceremony showcased the vibrant creative landscape of the MENA region, reflecting the impact of Ramadan-themed productions and innovative advertising campaigns. Founding Partner of the Creative Industry Summit, Mai Salama, expressed pride in the awards’ inclusive approach, stating, “What distinguishes these awards is the essential role of the audience in selecting the winners… This creates a transparent and inclusive experience that honors exceptional drama and advertising.”
As the evening unfolded, the awards celebrated a diverse range of talents. In the advertising category, notable winners included Synergy as Best Advertising Agency and Tamer Mahdy for Best Ad Copywriter. The award for Best Comedy Ad went to Bawady by Palm Hills, while the Best Ad was awarded to Orange, underscoring the brand’s impact during the season.
In the series category, standout performances were recognized, with Salma Abu Deif winning Best Drama Actress for her role in “A’la Nesbet Moshahda” and Hesham Maged taking home Best Comedy Actor for “Ashgal Shaka.” The Best Drama Series award went to “Lahzet Ghadab,” while “Kamel El 3aded +1” was celebrated as the Best Comedy Series.
This year’s awards not only honored individual achievements but also highlighted the collective creativity within the industry. The strong public voting participation signals a growing appreciation for the arts, reinforcing the Creative Industry Summit’s mission to enhance the creative economy in Egypt and the broader Middle East.
The success of the 2024 People’s Choice Ramadan Awards is a testament to the region’s flourishing cultural scene, with professionals from various sectors uniting to celebrate the art of storytelling and innovative advertising that resonates deeply with audiences. As the event continues to gain momentum, it paves the way for future collaborations and creative ventures in the region.