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What Makes a Makeup Trend? 

Global TikTok star Mirta Miler gives ELLE Egypt the insider scoop

What Makes a Makeup Trend?

It is no secret that TikTok has taken over most of our phones. With over 1 billion monthly active users, the platform has become one of the biggest content-sharing platforms. Some might even call TikTok a culture hub, with the power we have seen the app demonstrate for popularizing artists and shows. 

Mirta Miler is one of the most popular beauty creators on the app, with a whopping 18.2M followers. The global TikTok sensation speaks to ELLE Egypt about her career, upcoming makeup trends, and what she would like to do after TikTok. 

WHERE IT BEGAN

Miler first started her content creation journey in 2020, and since then she has grown a loyal fanbase all over the globe with her videos, ranging from makeup tutorials to witty makeup challenges to transformation videos. 

The beauty guru finds the platform a more intricate science than many suppose. “Honestly, TikTok is a much more complex social media platform than people think. It requires you to record daily and put out as much content as possible. At least that’s what I’ve been doing for the past three-and-a-half, four years. I’ve been filming every day, and it takes a lot of your creativity. You have to search the app a lot, so being a makeup guru on TikTok takes a lot of creativity and a lot of drive.”

@mimiermakeup I did a thing…don’t judge me pls #hairtok #fyp ♬ original sound – Mirta Miler

Like a lot of creatives, Miler likes to be hands-on with her content. “I edit all my content myself, I don’t believe in having editors. I think that it’s part of the creative process and if you let someone else edit, you lose your touch with the audience. And I really want anyone who sees it to see it how I had it in my head. Content creation is like putting your artistic idea out there, and editing is part of the process for me personally.” 

“I feel like the way I perceive social media has changed a lot,” Miler tells ELLE, “In the beginning,  I would get really nervous if there was something wrong with the app or if my views were down or something because this is your job and you really want your audience to enjoy what you put out. So over the years, I definitely got more used to how social media works and how to relax to get more ideas. It for sure changed from when I started four years ago.”

Miler still feels blessed to have the platform that she does, “I’m very blessed that this is something I get to do full-time.”

WHAT SETS A MAKEUP TREND? 

“It depends on the time and the vibe of the year. Every year, there’s a totally different vibe to beauty and makeup. Personally, I love that because we get to try so many things. This is how it’s always been, but now we have social media so we really get to see the makeup trend being a makeup trend.” The guru tells us.

@mimiermakeup Doing my makeup with ice?? It was an experience for sure #makeuphacks #fyp ♬ original sound – Mirta Miler

A really good makeup trend has to be something a lot of people can do, Miler says. “It can’t be very complicated. It has to be something people are willing to do on a daily.” 

“Now, I feel like grunge and a bit of a rock, alternative vibe is coming back. Clean girl makeup was popular in the past three or four years is now taking a backseat and we’re doing a lot of smokey eyes, rockstar girlfriend makeup, etc.”

WELLNESS, WILLPOWER, AND PUSHING THROUGH

“It’s very much of a mental thing to be an influencer full-time. When you have bad days, when your views are down or something, you still have to film and keep going.” Miler elaborates, “You just have to be very positive, I’m a very positive person, so even when I don’t believe something is gonna turn out well I just kind of push through.” 

The influencer finds that physical activity is a crucial part of her mental wellbeing, “What really helps me when I’m feeling down, or when I need a moment to myself,  is to go to the gym and workout. Or I do any kind of activity, go outside and get some sun. It sounds really simple, but it does wonders.” 

“It’s really important to always be doing something for yourself, even if it’s a small thing. Even if you have more important things to do, sometimes you need to take a step back and hang out with yourself.” She tells us, “I feel like people don’t know how to be alone or go out alone. So even if it’s for 20 minutes a day, do something for yourself.”

WHAT MAKES A CONTENT CREATOR STAND OUT? 

“I have always talked about this. To stand out from the crowd, I think you just need to be yourself 100%. It’s very hard because you’re being very vulnerable when you’re being yourself on the internet. That’s why a lot of people can’t do it, and that’s why I think that not everyone can be an influencer because not everyone can take the pressure of being yourself online.” 

@mimiermakeup we can’t be friends 🎀 the singing in the end took me out tbh #arianagrande #makeuptiktok ♬ original sound – Mirta Miler

“You just need to always stay in touch with yourself, that’s the most important thing. Being who you are is your niche, you just need to be yourself and that’s the only thing that works.”

LIFE AFTER TIKTOK

“I really like creating content, I would like to stay in it as long as possible,” Miler tells us, “My biggest wish for this year is YouTube. Long-form content has been something I’ve wanted to do for a really long time.” 

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