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Valu Revolutionizes Luxury Financing with ‘Ulter’

Egypt's unprecedented high-value payment solution

Enjy Kiwan hosting the Ulter event

Valu, MENA’s leading universal financial technology company, has unveiled Ulter, a groundbreaking payment program designed to facilitate substantial luxury purchases. With the highest credit limit in Egypt, Ulter provides customers with unmatched financial convenience, offering flexible repayment plans of up to 60 months with no down payment. This new solution is set to redefine the landscape of luxury financing in the country.

The launch event, titled ‘Echoes of Luxury: Past Wonders Inspiring Modern Opulence,’ was organized in collaboration with CulturVator by Art D’Egypte. Held at the historic Djoser Pyramid in Saqqara, this exclusive event marked a new era for luxury and innovation in Egypt. Esteemed guests, including celebrities, socialites, and global media, gathered to celebrate this significant milestone.

Prominent speakers at the event included Angela Missoni, President of Missoni; Wafaa Hendawi, Brand Ambassador of Baccarat; Marcus Jocher from Christofle; Katiuscia Di Martino and gemologist Mehdi Benbrahim from Tiffany & Co.; and renowned Italian curator Giovanna Cicutto. Their presence highlighted the event’s significance and the impact of Ulter on the luxury financing landscape.

As a key media partner, ELLE Egypt provides extensive coverage of this landmark event and the launch of Ulter

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