Baume & Mercier marked a new chapter at this year’s Watches and Wonders 2026, launching two breakthrough lines. The Joia collection arrives as a study in modern femininity – defined by four distinct models designed to move effortlessly with the rhythm of everyday life. Rooted in the idea of claiming time for yourself, each piece reflects those instinctive moments of quiet confidence, when you choose to take a chance, shift direction, or simply do things your own way. Alongside it, the Riviera 73 men’s collection revisits a 1973 icon, reinterpreting its sport-chic codes through a contemporary lens — where Riviera ease meets sharp, enduring design and timeless elegance.
You can shop the new collection in Time Valet via The Nile Project at Downtown Kattameya Mall, launching 26 May.
THE JOIA: THE CROSSOVER BETWEEN MODERNITY AND ANTIQUITY
The bijou-inspired watches act as a considered finishing touch, subtle, but impactful. A softly rounded dial meets a seamless, lug-free case, creating a silhouette that feels fluid and refined. The silvery sun-satin face is grounded by a black agate crown, lending depth to its otherwise luminous simplicity. The result is poised and quietly expressive.
The collection speaks to a femininity that doesn’t settle into one mode. It moves, effortlessly, between the everyday and the elevated. Interchangeable straps in a spectrum of tones allow each piece to adapt, shifting to accompany you from one moment to the next – your partner in crime for both the mundane and the pivotal memories.
TIME TO MAKE MEMORIES
For day, the stainless steel link bracelet offers a clean, understated finish. Come evening, a supple calfskin strap brings a softer, more elevated feel. For those drawn to timeless contrasts, a yellow gold dial paired with a deep onyx strap delivers a look that feels both classic and current.
At the heart of the collection, one piece quietly commands attention: a contemporary reimagining of a diamond-set design from the 1980s. Its silvery dial, traced with criss-crossed satin finishes, mirrors the fluidity of a steel flattened link strap and a bezel set with 40 brilliant-cut diamonds.
RIVIERA 73: A PLAY ON NOSTALGIA
Sun-bleached afternoons on the French Riviera, somewhere between sea and sky — the kind of setting where time slows, but style remains precise. The Riviera 73 men’s collection channels that spirit, reinterpreting the original 1973 design with a distinctly modern clarity. Its signature dodecagonal case still feels bold, balancing clean lines with an effortless, masculine elegance.
A subtle nod to its origins, each piece is engraved with 73 against striped detailing reminiscent of a yacht’s deck — a quiet reference to its coastal roots. It’s a continuation rather than a revival, carrying the codes of the original into the present with a confidence that feels both timeless and distinctly now.
