On December 10, 2024, Balenciaga will debut Juergen Teller’s This Is a Balenciaga Campaign, a joint endeavor that includes a series of pictures and a movie.
The video, co-created by Teller and his wife and creative collaborator, Dovile, is a fun dialogue between the two. It provides insights into their artistic process and creative musings on the act of making art.
The commercial features Olympic medalist pistol shooter Kim Ye-Ji, athlete and model Romeo Beckham, singer Kim Petras, and models Sua Lee, Khadim Sock, and Akolde Meen.
They are photographed relaxing on vintage furniture from Demna’s own collection, set against prominent Parisian monuments and neighborhoods as a tribute to the city.
HAMPTON CARRYALL
A roomy bag in structured box calf leather, featuring a Bel Air-inspired decorative front flap.
RODEO TOTE
A sleek design distinguished by its signature turn-lock closure.
HOURGLASS POCHETTE
A compact clutch reimagining Balenciaga’s iconic Hourglass bag.
RODEO TOP HANDLE BAG
A supple matte calfskin version of the Rodeo, offering versatile closures for multiple styling possibilities
Other featured designs include Le City and the Bel Air Bag.
The campaign also features Balenciaga’s latest footwear, eyewear, jewelry, and accessories. Still-life pictures feature the Monday Sneaker, Bel Air Sandal, Nano Choker, and Nano Sunglasses, as well as a selection of handbags including the Bel Air Shoulder Bag, Holdall Bowling Bag, Hourglass Pochette, Rodeo Top Handle Bag, Le City Bag, and Rodeo Tote Bag.
This campaign celebrates the intersection of high fashion, conceptual creativity, and the timeless allure of Paris.
