Gucci celebrates its classic Horsebit 1953 loafer in a new campaign designed by Sabato De Sarno. The campaign stars Italian actor, playwright, and director Pietro Castellitto, who joins former partners Paul Mescal, Global Brand Ambassador Xiao Zhan, and Kingsley Ben-Adir in putting their twist on the iconic Gucci style.
The ad displays Gucci’s expanding interpretation of modern masculinity, which values originality, refinement, and current style.
Set in a creative environment rich with literature, music, and art, the ad depicts Castellitto calmly and flexibly. The images show him expertly moving between casual and polished clothes, with each look anchored by the classic Gucci Horsebit 1953 loafer.
The shoe’s trademark equestrian-inspired hardware, a double ring and bar, represents both its origins and its key role in De Sarno’s contemporary menswear style.
The Horsebit loafer, first released in 1953, has become a symbol of Gucci’s style, flawlessly mixing sportiness and casual sensuality.
Over time, the design has transcended fads, demonstrating the House’s commitment to craftsmanship, creativity, and timeless elegance. Each new campaign reinforces the Horsebit 1953 loafer as a symbol of Gucci’s rich heritage.