In our trend series, ELLE editors highlight the key trends and key looks for the new season.
THE FLORAL FUSION!
Step into a world where fashion meets flora, and every outfit becomes a garden of delight. Spring/Summer 2024 is all about embracing the beauty of nature with a blooming trend that’s impossible to resist. From the runway to the streets, flowers are taking over in a riot of color and texture.
Designers have reimagined classic floral motifs, infusing them with a modern twist that’s both bold and breathtaking. Oversized prints command attention, while intricate embroideries add depth and dimension to even the simplest silhouettes seen at Burberry. Whether you’re drawn to vibrant roses seen at Alexander McQueen or delicate daisies at Stella Mc Cartney, there’s a floral pattern to suit every style sensibility.
This season, let your wardrobe become a canvas for botanical expression. Whether you opt for a head-to-toe floral extravaganza or subtly incorporate blooms into your look, one thing is certain: with flowers in full bloom, fashion has never felt more alive.
Swimming in flowers, as in a botanical revolution.
Here our favorite looks!






















Stay tuned for new trends daily!