Loewe‘s fall/winter 2024 show at Paris fashion week is all about questioning the past and whether it still matters. Imagine an outsider peeking into a fancy art gallery, with everything turned a little upside down. Taking the idea of wealth and class and giving it a new twist, the way Loewe always does – bold and surprising.
This Loewe collection throws everything in the mix! From floral cut-out dresses to sharp tailoring, the collection explodes with wild flowers and veggie prints. Even asparagus gets the spotlight on some bags. Sweaters with dog prints are paired with loose, comfy pants and dresses. Creative director Jonathan Anderson is a fashion maestro, taking inspiration from crazy abstract art and turning it into clothes that nobody else could dream up.
Jonathan Anderson got his eye on the treasure troves of wealthy American art collectors. Anderson seems to be peeking behind the curtain into a world most of us will never see. He’s questioning why people go nuts collecting super expensive art and luxury items. It seems he’s trying to figure out what ‘luxury’ even means for the super-rich.
The vibe is intimate and cool like a small gallery. Like a maze with walls painted in three shades of green, inspired by the work of American artist Albert York. York, also a favorite of American style icon Jackie O., was known for paintings of serene landscapes, flowers in vases, and fancy art collections. Loewe put 18 of York’s paintings on the walls of the fashion show!
In the past statement clothes were all about showing off how rich you were. But Anderson, flips the script this season. His collection is luxurious but experimental and playful focusing on showcasing the artistry from a different angle. It’s a way of saying that luxury isn’t just about how much you spend anymore. In our world of constant collecting and showing off, what’s truly luxurious is changing. With this thoughtful approach, Loewe is a guide for modern society, making us consider where fashion is headed and how it reflects our new ideas of what is truly valuable.
