This season, designers are using color to evoke feelings of warmth, clarity, excitement, and nostalgia.
Candy-colored pastels are in style right now, providing a sorbet-like freshness that gives shapes a dreamy lightness. The classic black and white pair, on the other hand, makes a dramatic comeback with a clean, self-assured, and contemporary impression.
All the while, raspberry adds a juicy vibrancy and yellow shines through collections in all its golden splendor, giving sun-drenched optimism; both colors make a strong case for color as a means of empowerment.
The season is grounded in subdued elegance with the addition of hot chocolate, which has a rich, earthy tone. Last but not least, white, in all its pure forms, is the ideal blank canvas: Calm, tidy, and crisply invigorating.
CANDY COLORS: PASTELS WITH A PLAYFUL PULSE
Pastel colors are essential for spring, but for SS25, they’re more fun than priceless. Imagine baby blues, lavender mists, cotton candy pinks, and mint gelatos, all presented in profound forms and surprising combinations.
Designers like Acne Studios and Alaïa are giving soft colors a stylish, modern touch with anything from pastel leather trench coats to tulle skirts in sherbet hues. These are provocative in addition to being adorable.
BLACK & WHITE: THE GRAPHIC REBOOT
This season, the classic black-and-white combination gains a dramatic, architectural edge.
Sharply fitted suits, asymmetric paneling, and striking colorblocking that didn’t feel simple were all on display at Tory Burch and The Row. This trend, which mainly leans toward elegance with a dash of the avant-garde, combines modern minimalism with optical illusion.
YELLOW: OPTIMISM IN FULL BLOOM
Yellow has the brightest spotlight for SS25. It’s the mood-boosting essential of the season, from buttercup to marigold. JW Anderson experimented with exaggerated proportions in sunny surrealism, while Ferrari used bright yellows to create stylish daywear.
Yellow conveys optimism, happiness, and bright self-expression, whether it’s a light lemon slip dress or a fiery sunflower blazer.
RASPBERRY: A BOLD, JUICY STATEMENT
In the rich raspberry hues of SS25, red shifts toward pink, which are equal parts sensual and playful.
Raspberry made an appearance at Chloé and Ferragamo in sheer overlays, power suits, and flowing chiffon gowns, adding depth and intensity without compromising femininity.
This is a declaration of confident glitz, not just a hue.
HOT CHOCOLATE: THE NEW NEUTRAL
Known as hot chocolate, this season’s version leans toward rich, velvety hues that radiate subtle elegance.
Imagine slinky knits in deep cocoa and mocha colors, buttery leather, and linen separates. Brown is currently the most stylish neutral, as seen by designers like Luisa Spagnoli and Bottega Veneta, who are employing it to ground more creative items.
WHITE: PURITY REIMAGINED
White is the one hue that never goes out of style. It shows up in transparent textiles, sculptural tailoring, and airy layering for SS25.
Through form and movement, Loewe and Issey Miyake investigated their possibilities, allowing the lack of color to speak for itself. Clean, calm, and forward-looking, white seems like a new beginning for everything from immaculate shirts to dreamy gowns.
SS25 invites us to dress in feeling. Which shade will you choose?
