Louis Vuitton takes the lead in motorsport, becoming an Official Partner of Formula 1 in a historic 10-year collaboration. As Formula 1 celebrates its 75th anniversary in 2025, Louis Vuitton presents its unique savoir-faire to the world’s most iconic racetracks.
Louis Vuitton will make its trackside debut as part of LVMH’s Global Partnership with Formula 1, and its Trophy Trunk will pay tribute to race winners in style.
The 2025 season begins on March 13th, with the Melbourne Grand Prix on the 16th, where Louis Vuitton will serve as Title Partner.
A LEGACY OF EXCELLENCE
Louis Vuitton’s ties to Formula 1 began with its 2021-2024 partnership with the Automobile Club de Monaco, crafting bespoke Trophy Trunks.
This tradition extends to elite sporting events, including the FIFA World Cup, Ballon d’Or, and Olympic Games Paris 2024.
Handcrafted at the historic Asnières atelier, each Formula 1 Trophy Trunk, adorned with the House’s Monogram and an iconic V, features a unique color scheme for every race, blending craftsmanship with competition.
Louis Vuitton’s automotive heritage includes organizing the Louis Vuitton Classic Runs and Design Awards, celebrating the fusion of craftsmanship and engineering. Now, its Formula 1 foray continues this legacy.
A HISTORIC UNION
“I am immensely proud of this partnership, driven by innovation, craftsmanship, and precision,” says Pietro Beccari, Chairman and CEO of Louis Vuitton.
Stefano Domenicali, President and CEO of Formula 1, adds, “This partnership unites two global icons bound by a passion for excellence. 2025 will be unforgettable.”
With this partnership, Louis Vuitton ensures every triumph is immortalized, because Victory Travels in Louis Vuitton.
