NÓRA, a Dubai-based label, collaborated with Egyptian model Mai Yackout to create an outstanding collection that highlights the power of authenticity, confidence, and grace. This cooperation, which will debut today, November 11, redefines modest design, ushering in a new era of elegance and confidence.
MAI’S PATH TO AUTHENTICITY & SELF-LOVE
Mai’s journey into fashion is one of self-discovery and development. She began experimenting with her style by wearing casual sweatshirts and a tomboy vibe, believing it reflected her current personality. “I was looking for my place in fashion,” she explains. However, the encounter left her wanting something more, a style that genuinely reflected her sense of elegance and grace.
By late 2023, Mai found herself creating her own clothes, frustrated by the limited store options. “I couldn’t find pieces that captured what I wanted,” she says. She took fashion design courses, learning the skills to bring her vision to life.
This creative endeavor transformed her style, aligning her outward appearance with her inner values. “Embracing my modesty through my personal style has deepened my confidence and self-love,” she shares. “It’s shown me that modesty and fashion can flourish together.”
THE NÓRA LABEL: BRIDGING LUXURY AND ACCESSIBILITY
NÓRA Label was founded in 2020 by three creative sisters who identified a need for high-quality, timeless clothes at an affordable price. “We saw a need for accessible luxury—pieces that young women could wear and feel inspired by,” explains co-founder Nora Mansour.
Since then, the brand has expanded substantially, outfitting thousands in MENA and beyond.
However, NÓRA is more than a clothing line. It’s a community-driven brand with a common mission of empowerment and connection. “We’re committed to making effortless style accessible while never compromising on quality,” Nora tells me.
Every limited-edition piece displays the brand’s commitment to sustainability and excellence, appealing to a modern, environmentally-conscious clientele.
REDEFINING MODEST FASHION: THE NÓRA X MAI COLLABORATION
NÓRA and Mai collaborated to create a line that challenges traditional modest dress, empowering women to confidently embrace their own style. Mai’s designs reflect her progress and NÓRA’s ambition to produce timeless, exquisite apparel for anyone.
NÓRA and Mai combine their thoughts to elevate modest fashion to a level of individuality and sophistication.
Each piece in the collection encourages women, hijabi or not, to embrace their unique identity with confidence and grace. “We want to inspire women to feel authentic and empowered,” Nora explains. “Modest fashion should be beautiful, accessible, and inspiring for all.”
Launching today, the exclusive collection is now available for ordering at www.noralabel.com with a limited stock of each piece.
