When the ultra-wealthy want something truly unforgettable—an after-hours proposal beneath the Sistine Chapel, a bespoke hat-making session with Philip Treacy himself, or a safari that feels more fantasy than itinerary—they call Soumeya Abi Nasr.
In the rarefied world of ultra-high-net-worth luxury, Abi Nasr has quietly become the woman who makes the impossible feel effortless. A former fashion model with a background in medical studies and a Harvard business education, she now helms a boutique lifestyle consultancy that designs and delivers couture-level experiences for the globe’s elite. Her client list includes storied names like Van Cleef & Arpels, and her reach spans continents, from sun-drenched Mediterranean villas to the heart of Mayfair.
At ELLE, we’re always drawn to women rewriting the rules—and Abi Nasr is doing just that. With elegance, discretion, and a wildly original career path, she’s not just creating luxury moments—she’s redefining what modern opulence can feel like: deeply personal, emotionally resonant, and unforgettable.
This tapestry of a life didn’t come easily. With a background in medical studies and a decade in fashion, Abi Nasr’s career evolution reads like a masterclass in reinvention. Her pivot wasn’t about abandoning one world for another—but about trusting that the threads of each chapter would eventually tie into a singular vision.
What emerged is a consultancy unlike any other: fiercely private, highly curated, and emotionally intelligent. It caters to ultra-high-net-worth individuals in the U.S. and U.K., delivering what Abi Nasr dubs “Haute Couture lifestyle experiences”—one-of-a-kind moments crafted with surgical precision and soul.
“The requests I receive keep getting more audacious,” she says with a knowing smile. “Sometimes I wonder if I’ve reached the edge, and then a client dreams up something even more surreal. But discretion isn’t just part of the job—it’s a principle. The more extraordinary the moment, the more sacred the silence.”
In a world where luxury is often mistaken for excess, Abi Nasr’s version is intimate, intuitive, and deeply bespoke. “Success here isn’t about perfection. It’s about agility. Clients want spontaneity, but they expect flawless execution. So, we anticipate. We adapt. We don’t just manage chaos—we choreograph it.”
Her secret? A team as cool under pressure as she is—and a mother’s intuition.
Because yes, amidst this whirlwind of opulence, Abi Nasr is also raising twins. “Motherhood recalibrated everything,” she shares. “It brought me back to simplicity. No matter how lavish my work life is, my heart lives in small, quiet moments—cooking for my kids, watching a movie together. That’s my truth.”
It’s this authenticity—this graceful dance between worlds—that makes her such a powerful figure in the luxury space. She doesn’t sell extravagance. She delivers meaning. With every yacht charter or art-centric escape, she’s crafting not just an experience, but an emotion—one that lingers long after the champagne has been poured and the private jet has landed.
Soumeya Abi Nasr may be the woman behind the curtain—but in every sense, she’s the star of the show.
