As summer approaches we’re all looking to lockdown that post-holiday make-up look. While the bronze, freckled glowy base is a staple, there’s another natural illuminating hack that we’ve got under our belts: brown mascara.
The long, false lash look is taking a back seat – in beat with natural leaning make-up looks stirring up favour for the last few seasons. Instead, taking a page out of Hollywood’s most effortlessly chic women have been returning to a more subtle, chocolatey look.
WHY BROWN?
Brown mascara is making its way into everyone who’s anyone’s make up bags, from Hailey Bieber to Bella Hadid, as a season staple. It has been praised for its ability to lengthen, boost and curl your lashes – all while maintaining an entirely natural look.
It can look less harsh and stark than a black, making it an ideal choice for a day-to-night look – fitting in seamlessly against rays of sun as your eyes catch the light.
Suiting all eye colors, it can be a great choice for someone looking to level out the intensity of their everyday make-up look.
It can be great paired with a rich brown liquid liner if you are more drawn to a cat-eye wing, or warm-brown eye pencil atop an earthy shadow.
SHOP THE BEST BROWNS
WATERPROOF WARRIOR
For a great waterproof, Dior’s Diorshow Waterproof Mascara will keep your lashes from running, even if you choose to take a little dip.
FOR SOME EXTRA DRAMA
To create some drama, reach for the YSL Beauty’s Lash Clash Extreme Volume Mascara, its volumising formula and chestnut brown shade will carry some extra power into your flutter.
FOR LIGHTWEIGHT LUXURY
For lightweight impact, look to Maybelline’s Lash Sensational Sky High Washable Mascara in True Brown. Its bamboo-infused formula offer a weightless feel, without compromising on length or volume.
FOR DEFINITION
If locking down definition is your main concern, then Charlotte Tilbury’s Pillow Talk Dream Pop Push Up Lashes is an ideal choice. The deep-reddish-brown tone really pops on green and blue eyes.
FOR THAT CURL
To get an extra defined curl Sisley’s So Curl Mascara will bend even the most stubbornly straight lashes. A solid choice for that eye-widening look.
FOR LIFT AND LENGTH
Best for length, Ilia’s Limitless Lash Mascara in the shade Before Midnight will give you the ultimate lift. The long-wear formula will carry you through those long nights, with an added bonus – it’s infused with lash care ingredients to keep your eyes nourished.
