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H&M Relaunches Its Best Designer Collaborations

Celebrating 20 Years of Designer Collaborations with Pre-Loved Releases of Iconic Collections

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is now revisiting its most legendary and beloved collaborative collections through a special release of pre-loved items.H&M is set to relaunch some of its most iconic designer collaborations, beginning on October 24th, allowing fashion enthusiasts to rediscover era-defining collections. This initiative originated in 2004 with Karl Lagerfeld, then creative director of Chanel, revolutionizing the industry by making high fashion more accessible. Each collaboration has been distinct, showcasing the values and creativity of renowned designers like Stella McCartney, Versace, and Moschino, among others.

In addition to celebrating its iconic designer collaborations, the multinational fashion retailer is emphasizing sustainability with this relaunch. By offering pre-loved pieces, the brand is extending the lifecycle of these garments, reducing waste, and promoting a circular fashion model. This initiative aligns with H&M’s ongoing efforts to create more sustainable fashion options, allowing consumers to enjoy high-end design while making more environmentally conscious choices.

Image courtesy H&M
Image courtesy H&M
Image courtesy H&M
Image courtesy H&M

“Our aim was to introduce the world of fashion to consumers globally while highlighting our connection to strong, thoughtful, and original design. It aligns with H&M’s core ethos that quality and creativity should be available to everyone,” stated Ann-Sofie Johansson, Creative Advisor at H&M.

Image courtesy H&M
Image courtesy H&M
Image courtesy H&M
Image courtesy H&M

Through H&M’s pre-loved initiative, fans can now shop iconic pieces from these past collections. Sourced through partnerships with online pre-loved marketplace Sellpy and global vintage retailers, this project is part of H&M’s commitment to a circular fashion economy.

“By working with pre-loved pieces, we can reintroduce these collections to fashion fans, giving them the chance to cherish them once again while presenting iconic fashion moments to a new generation,” said Jörgen Andersson, Creative Director at H&M.

Image courtesy H&M
Image courtesy H&M
Image courtesy H&M
Image courtesy H&M

The pre-loved items will be launched in a series of drops at flagship stores around the world, including Paris, London, Milan, and New York, with the final drop available online on October 31st. Featured designers range from the inaugural 2004 Karl Lagerfeld collection to recent collaborations with Mugler in Spring 2023 and Rabanne Autumn 2023. Other notable collaborations include Viktor & Rolf, Roberto Cavalli, Maison Martin Margiela, Balmain, and more, providing a second chance to acquire these celebrated designs.

Image courtesy H&M
Image courtesy H&M
Image courtesy H&M
Image courtesy H&M
Image courtesy H&M

The first drop will be in France at Paris Lafayette on October 24, followed by the UK at London Regent Street on October 25. Italy’s Milan Duomo will host the third drop on October 26, with the United States’ New York Soho following on October 27. The fifth drop will take place in Spain at Barcelona Paseo de Gracia on October 28, and the final in-store drop will be in Sweden at Stockholm’s Götgatan and Drottninggatan on October 29. An online release will follow on October 31 via their website.

Stay tuned for more fashion news!

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