For fifteen years, L’Oréal Professionnel has been shaping Egypt’s beauty landscape; empowering stylists, pioneering innovation, and redefining what it means to merge Parisian savoir faire with Egyptian artistry. This season, the brand marked that milestone with a celebration as grand as its legacy: the launch of the first ever Pro Hair Forum, a three day immersion into education, creativity, and the future of professional hair in Egypt.
Set against the majestic backdrop of the Saqqara Plateau, the event felt less like an anniversary and more like a statement; one that spotlighted a new generation of hair artists ready to lead Egypt’s creative scene into its next chapter.
A RUNWAY WHERE HAIR TOOK CENTER STAGE
The evening opened with two spectacular shows, the first, “Echoes of Hatshepsut,” imagined by Kriss El Helou, paid tribute to Egypt’s ancient queens through sculptural silhouettes and regal textures. The second, “Elevate Classics,” by Jérémy Blanc, L’Oréal Professionnel’s Global Ambassador and member of Haute Coiffure Française, reinterpreted timeless French elegance through a modern, architectural lens.
Each look was brought to life with couture creations from Temraza by Farida Temraza, whose designs fused Pharaonic motifs with contemporary grace. The pairing of Temraza’s gowns and L’Oréal Professionnel’s avant garde hair artistry created a dialogue of form and movement, a testament to the brand’s belief that hair isn’t part of the look; it is the look.
CELEBRATING STYLE, CELEBRATING STARS
The star-studded evening drew a glittering crowd of Egypt’s finest, from Dalia El Behery, Nicole Saafan, along with stylists, influencers, and creative industry figures who gathered to honor fifteen years of beauty, innovation, and partnership.
“There’s something powerful about what we’ve built together,” said Bassant Zeitoun, General Manager of L’Oréal Egypt’s Professional Products Division. “For the past 15 years, our partnership has been about building the professional hair industry together and putting Egyptian hairdressing on the international map. Our greatest chapter starts now.”
INNOVATION MEETS EDUCATION
If the runway was the spectacle, the Pro Hair Forum was its beating heart. Over three days, Egypt’s hairstyling community came together for immersive masterclasses led by top local and international experts. From precision cutting and advanced coloring to salon management and digital transformation, the sessions blended artistry with business acumen.
Showcased throughout were the brand’s pioneering icons: Majirel, the eternal color classic; Metal Detox, the essential defense for colored hair; and Absolut Repair Molecular, a breakthrough that rebuilds hair fiber from within.
