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Fashion Trust Arabia 2024: A Triumph for Egyptian Craftsmanship

Elevating MENA’s Design Talent on the Global Stage

Image courtesy @danahourani IG
In the vibrant heart of Marrakech, Morocco, the 2024 Fashion Trust Arabia 6th edition unfolded on October 24, captivating guests with a celebration of creativity and cultural richness. This prestigious event brought together talented designers from the Middle East and North Africa, showcasing their unique contributions to the fashion industry. The ceremony dazzled with excitement as emerging talents were recognized across various categories, all under the watchful gaze of a star-studded crowd. Renowned Egyptian actor and comedian Ahmed Helmy co-hosted the event, bringing an engaging presence to the evening. Set against the stunning El Badi Palace, the occasion highlighted breathtaking attire and memorable moments – discover the standout looks and highlights!
Image courtesy @balqeesfathi IG

Balqees Fathi wearing Giambattista Valli

Image courtesy @mimialeblanc.jewelry IG

Dalia Makki wearing Rami Al Ali and Mimia Leblanc Jewelry

Image courtesy @ahmedhelmy IG

Ahmed Helmy wearing Concrete

Image courtesy @valeriemessika IG

Valerie Messika wearing Georges Hobeika

Carla Bruni wearing Elie Saab and Chopard, Nicolas Sarkozy

Image courtesy @mayemusk IG
Maye Musk wearing Kris Marán 
Image courtesy @twinshadban IG

Mohammed & Humaid Hadban wearing Dior , Hande Erçel

Video courtesy @yasmine_sabri IG

Yasmine Sabri wearing Selma Benomar and Chopard

Egyptian designer Reem Hamed shines in accessories

Among the winners this year was Egyptian designer Reem Hamed, who earned recognition in the Accessories category for her brand RAMLA. Founded in 2017, RAMLA has gained acclaim for highlighting Egyptian artisanal techniques, particularly in footwear. Hamed’s approach combines traditional craftsmanship with modern design, producing leather and knitwear accessories that have attracted attention on the international stage, including at Harvey Nichols and Level Shoes. Her victory highlights the potential for MENA brands to gain traction globally while preserving local craftsmanship, a goal that aligns perfectly with FTA’s mission.

Video courtesy @fashiontrustarabia @qatarcreates @yearsofculture IG

Image courtesy @wearamla IG
Image courtesy @wearamla IG

Video courtesy @fashiontrustarabia IG

The FTA Awards once again underscored its commitment to championing emerging talent from the MENA region. Now in its sixth year, FTA has established itself as a powerful advocate for fashion creatives, offering not only financial support but also mentorship and a vital connection to global networks. The event celebrates the fusion of cultural heritage with modern trends, awarding standout designers in categories like ready-to-wear, accessories, jewelry, and debut talent. With its 2024 edition, FTA continued to build on its vision of fostering a vibrant and internationally recognized Arab fashion scene.

Image courtesy @danahourani IG

Dana Hourani wearing Giuseppe di Morabito

Image courtesy @leoniehanne IG

Leonie Hanne wearing Georges Chakra

Image courtesy @karenwazen IG

Karen Wazen wearing Harith Hashim

Image courtesy @zuhairmuradofficial IG

Chriselle Lim wearing Zuhair Murad

Image courtesy @fashiontrustarabia IG
Paris Jackson, Lucien Leon Laviscount wearing Dolce & Gabbana and Messika
Image courtesy @fashiontrustarabia IG
Natalia Vodianova
Image courtesy @mayemusk IG

Maye Musk

Imaan Hammam celebrates Moroccan artistry

Dutch-Moroccan-Egyptian model Imaan Hammam also contributed to the evening by delivering the opening remarks. She wore a stunning black kaftan designed by Moroccan designer Selma Benomar, which paid tribute to Moroccan artistry and heritage. Hammam expressed her pride in uplifting Arab creativity, marking the event as a special occasion that resonated deeply with her roots.

Image courtesy @imaanhammam IG

Imaan Hammam wearing Selma Benomar

Image courtesy @alessandraambrosio IG

Alessandra Ambrosio wearing Balmain and Messika

Image courtesy @mimialeblanc IG

Miryam Labiad wearing Rabanne

Image courtesy @mimialeblanc IG

Miryam Labiad wearing Zuhair Murad

Image courtesy @handemiyy IG
Hande Erçel wearing Balmain
Image courtesy @nadine.nassib.njeim IG

Nadine Nassib Njeim wearing Jean Paul Gaultier

Image courtesy @rebeccavallance IG
Nicky Hilton and Rebecca Vallance-Gasan both wearing Rebecca Vallance
Image courtesy @fashiontrustarabia IG
Daphne Guinness

The Future of Arab Fashion

The Fashion Trust Arabia Awards continues to play a pivotal role in the MENA fashion ecosystem, bringing international visibility to the region’s designers and redefining the global perception of Arab fashion. As winners like Reem Hamed show, there is a strong appetite for design that merges tradition with modernity, and events like FTA are vital for helping local talent reach an international audience. Each edition of FTA propels MENA’s fashion scene forward, opening doors for designers to showcase the region’s diverse and vibrant creativity on a global scale.

Image courtesy @mimialeblanc IG

Miryam Labiad wearing Georges Hobeika

Image courtesy @zuhairmuradofficial IG

Jourdan Dunn wearing Zuhair Murad

Image courtesy @tatianaverstraeten_jewelry IG

Zuhair Murad, Josephine Skriver wearing Zuhair Murad & Tatiana Verstraeten

Image courtesy @ameliaspencer15 IG

Amelia Spencer Mallett wearing Temperley London

Designers who believe they have what it takes should watch for application deadlines for next year’s Fashion Trust Arabia Awards!

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