As Fall/Winter 2024 arrives, the season’s colors will likely make a strong statement, combining rich, warm tones with startling bursts of brilliance.
This season’s palette allows unlimited layering and experimentation, from rich burgundies, ruby reds, and earthy browns to brilliant blue jean blues and perfect plum.
Whether you prefer traditional neutrals or eye-catching splashes of color, these colors can help you navigate wardrobe transitions and offer new energy to the colder months.
FALL/WINTER 2024 COLOR GUIDE
Our editors are here to help you discover the key colors that define Fall/Winter 2024 and how to incorporate them into your look, from Ferragamo to Dior, here are our color inspirations for the season:
BROWN BEAUTY
Brown, much like every winter, emerges as the major Fall/Winter 2024 trend, representing a return to earthy and grounded aesthetics. Designers are embracing this rich, versatile color in a variety of tones, including deep chocolate and warm caramel.
Brown is praised for its ability to transmit both elegance and comfort, whether in tailored outerwear, comforting knits, or sophisticated leather pieces.
Its presence in monochromatic outfits, combined with bold hues, gives a refined yet approachable attitude, making it a must-have color for anyone looking for timeless style this season.
PRETTY IN PLUM
Plum dominates the Fall/Winter 2024 color trend as a sumptuous, somber shade. This deep purple tone is rich and refined, adding drama to seasonal outfits.
Plum is seen in everything from velvet jackets to structured suits, adding a dramatic yet sophisticated touch to both casual and formal outfits.
Its adaptability allows it to shine in monochrome combinations or as an accent when coupled with neutrals or metallics, providing a stylish alternative to classic fall colors.
BLUE JEAN BLUE
In Fall/Winter 2024, blue jean blue emerges as a significant style, providing a new take on the classic denim look. This rich, versatile color echoes the raw appeal of classic denim while fitting smoothly into both casual and refined looks.
Designers have used this color in a variety of textures and fabrics, from oversized knits to structured outerwear, to add depth to monochrome looks or create startling contrasts when combined with neutral tones.
Blue jean blue, whether worn full-denim or as an accent, embodies the idea of casual cool for the colder months.
BASKING IN BEIGE
Beige is having a big moment this season in fashion, providing a neutral yet refined palette that balances the season’s brighter tones.
Beige adds a feeling of subtle elegance and adaptability to wardrobes, allowing for layering and textural play across a wide range of textiles like wool, cashmere, and leather.
This warm, earthy tone complements fall hues like brown and plum while offering a timeless foundation that seamlessly transitions from minimalist tailoring to comfortable knitwear, cementing its status as a must-have color this season.
YES TO YELLOW
Yellow is developed as a dominant color in Fall/Winter 2024 collections, bringing warmth and vigor to the traditionally dark cold-weather palette.
This season’s yellows range from gentle butter tones to darker mustard colors, providing a versatile option for brightening neutral outfits or making a big statement in monochrome combinations.
Designers are embracing yellow in surprising ways, from comfortable knitwear to dramatic outerwear, demonstrating that it’s no longer only a spring or summer color. This vibrant color is ideal for people wishing to add optimism and vibrancy to their fall ensembles.
GREAT IN GREY
Grey makes a welcomed return as a major neutral for Fall/Winter 2024, providing a polished and adaptable foundation for seasonal styling.
From gentle dove greys to deeper charcoal tones, this color is the foundation for beautiful, modest outfits.
Grey’s versatility allows it to be combined with vibrant colors such as red or yellow, as well as other neutrals, to create a timeless, minimalist style that is both modern and stylish.
RIGHT IN RED
Red emerges as a standout color trend for Fall/Winter 2024, exuding boldness and confidence. This powerful hue symbolizes passion, energy, and intensity, making it an ideal choice for both statement pieces and head-to-toe looks.
From rich burgundies to vivid crimson, designers are incorporating red into a variety of textures, including leather, wool, and velvet.
Whether it’s a tailored coat, a striking dress, or bold accessories, red offers a vibrant contrast to the traditionally muted tones of fall, injecting a sense of drama and allure into cold-weather wardrobes.
GREEN DREAM
For Fall/Winter 2024, green appears as a key trend, representing both nature and rejuvenation. Designers are using a variety of colors, ranging from deep forest greens to vivid emeralds, to indicate a movement in fashion toward sustainability and environmental conscience.
This trend incorporates green into everything from sumptuous fabrics like velvet and cashmere to standout outerwear and accessories, providing a sense of aggressiveness and sophistication.
Layering greens with earthy tones or contrasting them with rich jewel hues offers varied styles, making this color a seasonal must-have.
Which color will you be sporting this Fall/Winter 2024?