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#EspressoMakeup: A Classic or a Fleeting Trend?

The look was all the hype last season, but will it staple itself in our look-books or will it go out of style?

TikTok trends come and go, but ‘espresso makeup’ has seemed to stick. Maybe it’s the simplicity of it, maybe it’s the timelessness, but the makeup look took over all of our winter ‘23/24 lookbooks. With stars like Hailey Beiber and Emrata giving the look a go, it was all the rage for the cold season. 

Call it the grungier take on ‘latte makeup”, which washed together warm tones of brown, gold, and caramel. As fall approached, lips got darker and eyeshadow deeper. And the ‘espresso makeup’ look was born. But will the trend live on? 

What makes ‘espresso makeup’ so timeless is how well it fits with everything. The smokey eyes make it bold, and the brown tones make it versatile. 


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A post shared by Emily Ratajkowski (@emrata)

Do you think the look is destined to become a staple?

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