We’ve lived through winter’s teeth-clattering, cold breeze and made it past the persistent desperation of keeping toasty.
As summer looms around the corner and we prepare for the embrace of its striking rays of warmth and joy, the search for airy attire, that clings to fashionable moments rather than our bodies in the midsummer heat, is the foremost journey we embark on every Spring in preparation for the beachy blaze that awaits us.
From casual city walks along boulevards and brunch by the beach, to moonlit dinners and the most dressed up of nightlife partaking, the fashion opportunities that summer brings about are endless.
Planning an outfit from morning to night can be tedious and often uninspiring, our ELLE editors have created a series to help you navigate between several local Egyptian brands offering the perfect pieces from head to toe. Today we focus on the girls that are summering in the city.
SUMMER IN THE CITY
For those of us who are preoccupied with the shackles of a busy work schedule that binds us to city life in the summer, a wardrobe that helps involve us with the seasons’ essence, all the while maintaining the requirements of the concrete city construct is essential.
From elevated A-line sets to playful skirts and dresses, these two Egyptian brands ensure that no woman is left behind in the excitement and freedom of a sinuous summer outfit that can take itself from morning meetings to midnight meetups.
BLAMEWORTHY
Blameworthy is a symbol of fortitude and unwavering pride, an idea for a brand that would encourage people to be proud of where they reside in their journey of life, no matter what challenges they face.
Blameworthy’s goal is to inspire a radical change in perspective rather than just producing exquisite objects. The brand is dedicated to promoting an understanding of one’s power and the importance of choosing decisions that support personal development.
The Raw Collection serves as a bold assertion of self-power and beauty. Each piece is meticulously crafted to fuse minimalism with boldness, where simplicity is intertwined with sophistication.
Every stitch, cut, and contour is a purposeful rebellion against the mundane, celebrating the unrefined essence of individuality. This collection transcends mere attire; it represents the embodiment of one’s strength, brilliance, and truth in every thread and fold, even amidst challenges.
TUNJI
Tunji was founded with the intention of producing stylish, wearable, and fashionable apparel. The idea was to fill in the gaps in each person’s wardrobe with elegant, classic, timeless, and slightly edgy pieces.
Looking for fashionable substitutes for Cairo’s regular selection of shirts, t-shirts, slacks, and jeans gave rise to the idea for the City Girl collection. Offering items that are both stylish and useful in urban environments is Jessica Toutounji’s goal.
The collection features adaptable pieces including long skirts with adjustable features, kimonos for extra coverage, and knee-length skirts that effortlessly strike a balance between formality and relaxation.
The effortless silhouettes of the 1990s serve as inspiration for Tunji’s designs.
Stay tuned for more ELLE Supports Local!
