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ELLE Supports Local: Ready-To-Wear

Our editors make sure you are ready-to-wear your way through summer

ELLE Supports Local: Ready-To-Wear
Double A SS'24, Image courtesy Double A.

We’ve lived through winter’s teeth-clattering, cold breeze and made it past the persistent desperation of keeping toasty.

As summer looms around the corner and we prepare for the embrace of its striking rays of warmth and joy, the search for airy attire, that clings to fashionable moments rather than our bodies in the midsummer heat, is the foremost journey we embark on every Spring in preparation for the beachy blaze that awaits us.

From casual city walks along boulevards and brunch by the beach, to moonlit dinners and the most dressed up of nightlife partaking, the fashion opportunities that summer brings about are endless.

Planning an outfit from morning to night can be tedious and often uninspiring, our ELLE editors have created a series to help you navigate between several local Egyptian brands offering the perfect pieces from head to toe. Today we bring you the best of Ready-To-Wear.


When it comes to summer, preparing outfits isn’t a last-minute activity we part-take in. Amid our monotonous day-to-day, the one thing that often brings us bliss is the planning of our daily summer outfits.

As crazed as it sounds, having your outfit ready from head to toe is fulfilling as it gets us hyped for the summer embarkments. Ready-to-wear brands ease our process as they help us envision said outfits with minimal effort as we pick from a catalog-like offering.

Here are some of our favorite Egyptian Ready-To-Wear brands:


Focused on bold and deconstructed designs, Dina Shaker’s namesake is inspired by modern art, architecture, and cultural nuances that enable transitional, asymmetric, and often oversized garments that can be taken from morning brunches to dinner with the girls.

Shaker’s latest collection Rooted, is one that explores daily dressing in a sophisticated yet organic way, which aims to stay true to the brand’s essence of femininity and enables women to embrace their individuality and express themselves freely, without conforming to media standards of beauty and power.


Double A, founded by sisters Ayah and Aliaa Aboutera, is inspired by their father’s legacy in Egyptian leather manufacturing since 1977. The brand highlights the sophistication of Egyptian leather, challenging the notion that the material is only for winter by offering timeless pieces for all seasons.

This season, Double A‘s Rebel Luxe SS24 collection blends cool aesthetics with leather craftsmanship. The collection features handmade pieces with geometric cutouts, bold colors, and stud embellishments. From classic to avant-garde designs, SS24 offers versatile, edgy leather pieces for the modern rebel.

ELLE Supports Local: Ready-To-WearELLE Supports Local: Ready-To-Wear


LUCE is a ready-to-wear brand that embodies timeless style, transcending seasons and speaking to the soul. It curates wardrobes blending classic pieces with modern flair, creating unique looks whilst embracing the beauty of imperfection.

LUCE, known for its ‘timeless elegance,’ unveils a distinct vision for Spring/Summer ’24. Embracing their unique style, they establish design trademarks like signature cuffs and handcrafted floral details.

Ethereal fabrics and graceful movement highlight the brand’s dedication to luxury and sophistication.

Stay tuned for more from our ELLE Supports Local series!

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