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ELLE Supports Local: Jewelry That Runs With The Tides

Two standout brands blending nature, art, and identity with playful charm

ELLE Supports Local: Jewelry That Runs With The Tides
'Tides Within' Collection, Image courtesy of Shoosh

As summer winds down, there’s still time to soak up its spirit, and what better way than with jewelry that captures its warmth, rhythm, and freedom?

From beach days to breezy nights, accessories have been the season’s ultimate storytellers. Two local favorites, Dima Jewellery and Shoosh, are closing out summer 2025 with collections that are anything but ordinary.

Think whimsical, bold, and deeply rooted in creativity. Whether you’re craving quiet reflection or expressive flair, these pieces let you carry the season’s energy into whatever comes next.

DIMA JEWELLRY: TIDES

Based in Egypt, Dima Jewellery has long been known for its romantic sensibilities and intricate detailing. This summer’s collection, Tides, is an ode to the ocean, not just as a landscape, but as a feeling.

Inspired by the sea’s ability to heal, renew, and transform, Tides channels everything from the rhythmic flow of waves to the vivid life beneath the surface.

Think shimmering corals, gentle blues, sandy hues, and sculptural textures that mimic the ocean floor. Seahorses, delicate marine motifs, and flowing shapes tell stories of emotion, rebirth, and the unseen world under the tide.

There’s a serenity to the collection; pieces seem to move like water, capturing the fluidity of emotion and the quiet power of nature.

Whether it’s the iridescent Aurora earrings or a coral-inspired pendant, each design is a reminder to slow down and reconnect with the earth, and with yourself.

This is jewelry that does more than dazzle; it restores.

SHOOSH: ART MEETS THE TIDES

While Dima draws you into the sea, Shoosh pulls you into a surreal, artful dream. This Egyptian brand is unapologetically bold, blending the elegance of high design with a wildly imaginative spirit. And this summer, they’re rewriting the rules of jewelry altogether.

Their latest collection, Tides Within, reimagines adornment by centering not just on the body, but on the hair. Yes, hair jewelry. Think fluid metal pieces designed to catch the light as they wrap, weave, or clip into strands, turning your hair into a canvas for art.

Rooted in four powerful art movements: Art Nouveau, Art Deco, Surrealism, and Minimalism, Shoosh doesn’t shy away from aesthetic contrast. Their designs are soft yet structured, playful yet precise, reflecting the brand’s core pillars: Earth, Unity, Craft, and Passion.

Tides Within, inspired by the ocean’s quiet rhythms, feels as if it were shaped by salt, wind, and time. It’s jewelry that doesn’t just sit pretty, it moves, it breathes, and it glows.

Hair becomes a medium for self-expression, identity, and cultural storytelling. As Shoosh says: “Wear the tide. Feel its rhythm. Glow from within.”

More than accessories, these are statements of self-love, individuality, and the beauty of being fluid in form and spirit.

Whether you’re chasing the last golden days of summer or looking ahead to a new season, Dima Jewellery and Shoosh offer pieces that carry the magic with you. Local, thoughtful, and strikingly unique: this is jewelry that lives beyond the season.

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