From making historical statements on the track to trailblazing his path through the world of fashion, Formula 1 7-Time World Champion Lewis Hamilton continues to demonstrate his influential prowess.
As a force both on and off the racetrack, Hamilton’s ventures in fashion further cement his status as a dynamic and trendsetting icon. His collaborations and race week arrivals, notably with Dior, blend his passion for performance, elegance, and sustainability, showcasing his ability to seamlessly merge sporting excellence with high fashion.
Kim Jones emphasizes a shared love of nature, a celebration of Africa, and an appreciation for artisanal techniques that connect African craftspeople with Dior’s expertise. He highlights that the collection reflects Lewis Hamilton’s sporting prowess, virtuosic talent, and functional design, all coming together organically and enjoyably.
Lewis Hamilton shares that “working with Kim Jones and the Dior team has been a dream.” He feels honored to align their values and ideas, creating a collection that merges their experiences and inspirations from Africa. The collection focuses on conscious choices, vibrant colors, and natural materials, aiming to inspire and bring joy to those who wear it.
The latest Dior Men’s capsule collection, designed by Lewis Hamilton, is a tribute to the winter lifestyle. Centered around skiing and snowboarding, it combines the exhilaration of outdoor culture with the finesse of French and global craftsmanship. Balancing performance, excellence, and elegance, the collection also emphasizes sustainability.
A voluminous silhouette enhances movement and casual elegance while maintaining a meticulous approach to traditional savoir-faire and sporting functionality. Collaborating with global ateliers, from Dior’s Parisian traditions to Descente’s Japanese skiwear and the weavers of Burkina Faso, the collection blends heritage with contemporary and personal touches.
The collection offers a diverse and sustainable perspective, featuring new casual suits in traditional Dior tweeds, African weaves, slouchy denim, knits, sweats, and fleeces made from organic or recycled textiles. Technical Japanese skiwear ensures ultimate protection from extreme cold, making the collection go beyond fashion.
Accessories reflect this approach, with high-tech POC protective gear from Sweden, neo-artisanal custom snowboards from Swiss Factory 9, and bags and shoes from the Dior ateliers. Leather is replaced with advanced contemporary materials, combining tradition with innovation.
The B44 Blade and Dior Snow Derbys showcase retro and sporty allure, while the snow sneakers offer casual, day-to-day wear with technical functionality for the slopes. Bags unite function and decoration, providing freedom of movement and expression, epitomized by the new Dior zipped backpack made from ultra-resilient fabrics.
Hamilton’s journey from the racetrack to the runway exemplifies a seamless blend of sporting excellence and fashion innovation, solidifying his legacy as a versatile and influential figure in both arenas and this capsule collection is proof.
