As temperatures are rising in Egypt and the Mediterranean, the International luxury houses launched the perfect swimwear drops and capsule collections for the private pools, Northcoast and coastal destinations.
Get ready for the perfect summer holiday wardrobe, from Northcoast, El Gouna, Ibiza, Mykonos and beyond.
GUCCI ‘LIDO’
Gucci unveils ‘Lido’, a new collection that pays homage to the enchanting allure of coastal living. Inspired by the allure of Italy’s picturesque beach clubs, the Gucci Lido collection embodies a spirit of escape, capturing the essence of summer with its spontaneity, vibrancy, and joy synonymous with the season.
Featuring a range of elegant swimwear and resort wear, Gucci Lido offers timeless pieces that combine luxury with comfort. In the campaign, iconic Gucci handbags like the Jackie and GG Marmont are reimagined in straw effect raffia and canvas, exuding a relaxed charm that complements the summer vibe. Colorful GG canvas accessories, such as the Gucci Luce and Moon Side bags, add a playful touch, while neon details give classic motifs a modern twist.
The essence of Gucci Lido is brought to life through in-store pop-ups in renowned resort destinations worldwide. From Porto Cervo to Saint-Tropez, each location provides a stunning backdrop to showcase the vibrant collection, allowing travelers to immerse themselves in the world of Gucci Lido and experience the brand’s signature luxury firsthand.
JACQUEMUS ‘LES RAYURES’
Jacquemus is embracing the essence of a Southern France and Capri this summer, and nobody revels in the Mediterranean sun quite like Simon Porte Jacquemus. Close from its 15th-anniversary runway in Capri, Jacquemus has landed on the Italian island to begin claiming its high-fashion stake.
The 15th-anniversary presentation of the brand is set to occur at the renowned Italian villa Casa Malaparte, famously showcased in Jean-Luc Godard’s 1963 film ‘Contempt.’ The renowned French designer brings his quintessential beachy vibes and summer stripes to both coastal destinations as he unveils his latest ‘Les Rayures’ collection.
Accompanying the launch in St. Tropez, there are 2 brand-new pop-up boutiques Capri and St. Tropez. Simon infuses his signature yellow-striped aesthetic into every corner, adorning restaurant chairs with lively patterns. Striped motifs extend to umbrellas and sunbeds, marking the takeover of the Indie Beach club in St. Tropez and in Capri the store and restaurant.
At the boutique, patrons can explore Jacquemus‘ latest spring collection alongside the exclusive “Les Sculptures” line. To commemorate the Saint-Tropez and Capri pop-up, a range of special merchandise is available solely at the store, featuring beach racquets, dominos, travel mugs, magnets, postcards, and card games.
Jacquemus Capri: Via Camerelle 61 A, Capri, Italy
Jacquemus St. Tropez Route de Bonne Terrasse, Ramatuelle, France
FERRAGAMO ‘BEACH VIBES’ AND ‘PRE- FALL 2024’
Maximilian Davis created with Ferragamo ‘Beach Vibes’ and Pre-Fall 2024 a selection of swimsuits, sandals, beach bags and sunglasses designed for a summer of luxury and style. From the adventurous Hug bag and the mystical allure of Studio bags to the timeless tote designs, every creation radiates the warmth of the sun and is woven with the enchantment of raffia, adding a hint of sun downer romance.
Imagine endless sunny days, beach outings, and serene evenings filled with good food and company. Ferragamo perfectly encapsulates this essence in their Pre-Fall 2024 campaign, showcasing designs crafted in partnership with Italian artist Lucio Venna.
Captured through the lens of photographer Harley Weir and guided by the creative vision of Maximillian Davis, the collection unfolds against a backdrop reminiscent of Italian sculptures transformed into sandcastles—a beautiful homage to the brand’s rich heritage.
GIVENCHY ‘PLAGE’
Givenchy presents a Givenchy Plage collection with an extended assortment of playful, effortless, and elegant essentials for women and men. The capsule collection for women and men builds on Hubert de Givenchy’s beachwear legacy with bold, breezy and sensual silhouettes that embody Riviera style.
First launched in 2023, Givenchy Plage is inspired by the joie de vivre and laid-back refinement of Le Clos Fiorentina, Hubert de Givenchy’s summer estate in Saint-Jean-Cap-Ferrat. Building on the spirit of that magical retreat, the Givenchy Plage capsule collection plays on key House signatures — the couturier’s passion for noble French linen, a favorite print inspired by his lemon grove, and nautical or Provençal stripes — now revisited with modern cuts and paired with summery iterations of statement accessories.
DIOR ‘DIORIVIERA’
Dioriviera, a harmonious extension of the summer wardrobe dreamed up by Maria Grazia Chiuri, celebrating the gentle way of life cherished by Monsieur Dior. Adorned with the iconic toile de Jouy and its new reinterpretation dappled with suns, the exquisite designs promise moments of happiness and sharing suspended in time.
Fresh additions to the Dioriviera capsule, is an ode to the art of pleasure and relaxation. This exquisite collection expresses leisurely elegance through impeccably designed outdoor furniture, embroidered cushions and sports objects such as yoga mats, transforming the everyday into extraordinary celebrations of serenity and style.
MISSONI ‘MARE’
Missoni and Net-a-Porter team up for a capsule collection, that wraps the iconic zigzag in new shades combined with sinuous fringes for a summer always on the move.
MISSONI ‘RESORT CLUB’
PUCCI ‘VERY VIVARA’
A New Journey is how Camille Miceli, Pucci’s Artistic Director, defines the Florentine House’s new direction. Focusing on a modern way of thinking, living and moving, well beyond style, she has reinvented an ultra-contemporary way of dressing, deeply rooted in the history of the House of Pucci. ‘Very Vivara’, the latest collection from Camille Miceli, is here.
At once geometric, abstract and organic, Vivara exudes a captivating energy that suggests the earth’s elements – the rippling of the water, the movements of the sun and moon.
ALAIA ‘BEACHWEAR’
Following up the contemporary sprit, Pieter Mulier created an Alaia summer essentials collection, with technical knit, sexy swimsuits and raffia accessories as seen on his signature shoe, the ballet flat.
LA DOUBLE J X ORLEBAR BROWN
When you marry La DoubleJ’s ebullient Italian prints with the sophisticated British tailoring of Orlebar Brown, you’re basically guaranteed some serious summer magic. Whether you’re hunting for the perfect statement swimsuit or a coordinating coverup for you and your boo, this collaboration is pretty much all we’re packing on our travels this season.
MIU MIU ‘L’ ÉTÉ À LA PLAGE’
Be inspired by the chic, fresh atmosphere of L’été à la plage: Miu Miu‘s iconic clothes and accessories express a carefree, relaxed mood. From raffia hobo bags to a Cressi X Miu Miu mask with snorkel set, water resistant key chains complete the look.
LOEWE ‘PAULA’S IBIZA’
The summer season is a moment of fun and carefree enjoyment: a spirit that is captured by Loewe Paula’s Ibiza, the collection inspired by the iconic Paula’s boutique, which became synonymous with the counter cultural movement in the 1970s, and an expression of island life.
The new iteration of Loewe Paula’s Ibiza deploys a playful wardrobe, from fruity motifs to beach inspired charms, charged with vibrant energy and suited for summer occasions both in the city or on holiday, for music festivals and summer strolls around town with Loewe’s unmistakable sense of ease, and distinctive craft.
For every basket bag sold, Loewe will make a donation to the local communities who handweave them. The donation will help to provide university scholarships in Colombia, build a craft training school in Madagascar, and provide humanitarian relief following the 2023 earthquake in Morocco.
LOUIS VUITTON ‘LV BY THE POOL’
SANDRO X LOUIS BARTHÉLEMY
stay tuned for daily summer trends!
