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Beyond the Runway Look: Nature & Outdoors

Urban Oasis, Light & Open-Air Vibes in Fashion

Image courtesy Hermès

The new escapism comes with a feeling of luxe picnic chic from underlining sets depicting nature.

Urban sightseeing icons make the spring/summer 2024 collections even more desirable and eager to wear right now.

HERMÈS: AFTERNOON IN THE FIELDS

An urban hideaway set within the Parisian courtyard of the Garde Républicaine. Hermès recreated nature, filled with rows of reeds and flowers amidst sand dunes. The quiet super luxe reference of the collection with its sophisticated materials and more than precise details are embracing that breezy sanctuary.

Strolling through the fields at Hermès SS24. Image courtesy of Hermès

The collection pieces and set come together to create a super light escapism lifestyle code. The idyllic setting perfectly encapsulates the essence of the collection. So, let’s escape in those perfect Greek-style sandals to Siwa or Fayoum.

STELLA MCCARTNEY: SUSTAINABLE MARKETPLACE

Stella McCartney set up her show at the open-air Saxe-Breteuil market, on the Avenue de Saxe in the 7th arrondissement of Paris with a direct view on the Eiffel Tower. The collection was a potpourri of the life and passions of Stella McCartney. The street set reminds us of the famous album cover Abbey Road by The Beatles. Even if the focus is on Paul and Linda McCartney’s former 70s band Wings, referenced  in the collection’s silhouettes, 70s metallics and crystals.

Stella McCartney SS24 on the streets of Paris. Image courtesy of Stella McCartney, Studio Boom

As the sun is the ultimate reflector of crystals, the open-air effect perfectly sets the show, as floating shapes and cool tailoring flaunt down the streets with the Eiffel Tower as the Parisian chic backdrop. As Stella is the ambassador of sustainability 95% of the collection’s materials are “conscious materials.” Embroidered crystals add sparkle on bodysuits, fringe bags and shimmering tuxedo cummerbunds. Even the crystals are lead-free. When sustainability can look that good, let’s keep on marching for it towards the sun and light for more awareness.

MAX MARA: THE COUNTRY GIRLS

The Max Mara Spring/Summer 2024 collection: a new utility glamour inspired by the workwear of country girls in the 1940s and by the passion for urban gardens that are sprouting in our modern cities.

Max Mara’s SS24 set inspired by nature. Image courtesy of Max Mara

From the overalls and dungarees worn by the heroines of the army to the bold floral prints, inspired by the garden of the English poet Vita Sackville-West, Max Mara is taking summer glamour into the bright outdoors. Of course, the hardworking counterparts in today’s big cities are more likely to stash laptops in their bags. And those high-heeled strappy sandals are made for strutting the sidewalk. But our modern day heroine signals the same indomitable spirit when she steps out in Max Mara’s country girl look. Off to the countryside for a ride.

MICHAEL KORS: WHAT A VIEW

The Capri island set was created in New York City with a stunning Manhattan and Brooklyn Bridge view. Set up as a whitewashed boardwalk at Domino Park in Williamsburg above the East River, rows of fuchsia bougainvillea lined the runway. For Michael Kors the joy that travel brings to life is everything. Holiday means escape. Barefoot is is glamorous.

New York skyline view at Michael Kors SS24. Image courtesy of Michael Kors

Kors travels to the late 60s/ early 70s , and takes inspiration from the likes of Jane Birkin in that lace mini dress she wore in The Swimming Pool,  or Maria Berenson in a bikini and gold hardware. A collection for the busy jetsetters ready to take off via private jet or yacht straight to the Hamptons.

ROBERTO CAVALLI: BOHEMIAN BOTANICS

A lush green tropical set took over the Milan Stock Exchange. Fausto Puglisi’s bohemian botanical collection for Roberto Cavalli filled with feathers and tropical prints took the audience back to an authentic 70s Studio 54 mood. Club Tropicana was not so far to set us free. In short, the perfect hippie-vibe North-coast look.

Flowy dress by Roberto Cavalli SS24. Image courtesy of Roberto Cavalli

THE ATTICO: OPEN-AIR LOUNGING

Debuting their first ever runway show, Giorgia Tordini and Gilda Ambrosi’s venue had it all: 70s leather couches, lined up in the open-air along the sidewalks of an elegant Milanese street.  Catching a rare moment of blue sky, The Attico could fulfil this season’s designers dream to be on the streets of Milan.

The Attico SS24 show at the streets of Milan
On the streets of Milan at The Attico SS24. Image courtesy of the Attico

Wishful manifesting helped the young designer couple to showcase a sexy collection within a cinematic set where people are both stars and voyeurs.  A touch of flamboyant versus masculine cool, while the audience seated on the leather couches was their optically raptured tool.

SAINT LAURENT: INCOMPARABLE GLAMOUR AT THE EIFFEL TOWER

Paris’ most iconic and most prestigious venue is the Eiffel Tower. Anthony Vaccarello turned giant architectural marble blocks into a monumental stage below the most visited site in “The City of Love.” The collection recalled the North African vibes most notably with the “Saharienne” jacket, that Yves introduced in Paris as a fashion revolution in 1967.

Below the Eiffel Tower at Saint Laurent SS24. Image courtesy of Saint Laurent

Three mousseline evening gowns, safari inspired looks with aviator appeals, all giving a Saint Laurent 80s beauty vibe. Super chic and focused on his contemporary interpretation of the Maison, Vaccarello got it right again. Hold on tight for the Parisian city safari or a trip to the Sahara.

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