Sabato De Sarno, Gucci‘s new creative director, throws out all the rules in fashion for fall/winter 2024. His vision: A quiet revolution built on a foundation of “small subversive acts.”
De Sarno prioritizes a meticulous exploration by emphasizing: “Search within the folds for a void that wants to be filled. Look at the details very closely, before feeling free to back away in pursuit of a broader perspective. Capture the extraordinary where the ordinary is expected. My dreams, as with my fashion, always converse with reality. Because I am not searching for another world to live in, but rather of ways to live in this world.”
From sequined coats and jackets to sheer lace dresses, De Sarno makes a new statement. Adding subtle autumnal hues, such as sky blue, curry or olive green, and the new Ancora red.


Classic silhouettes like trench coats and jackets get a glamorous makeover with sparkling crystal accents, turning them into head-turning pieces.


Reconnecting Gucci with an era in which new sexiness was the allure.

De Sarno redefines luxury at Gucci. Subversive elegance with pops of color, all grounded in a whisper-soft autumn palette.