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Beauty Rituals Around the World

Discovering global skincare secrets


Beauty standards vary vastly from culture to culture, so do skincare rituals that also differ significantly across different parts of the globe. From ancient traditions passed down through generations to modern innovations inspired by nature, exploring global skincare secrets unveils a treasure trove of diverse practices aimed at achieving radiant, healthy skin.


In Japan, skincare is viewed as an essential self-care ritual deeply rooted in simplicity and mindfulness. The famous Japanese skincare routine emphasizes gentle cleansing, hydration, and protection from environmental stressors. Central to this routine is the double cleansing method, which involves using an oil-based cleanser followed by a water-based cleanser to thoroughly remove impurities without stripping the skin’s natural moisture. Japanese skincare products often incorporate traditional ingredients like rice bran, green tea, and sake, renowned for their antioxidant properties and skin-nourishing benefits.


Image courtesy of Priyanka Chopra

In India, skincare is intertwined with the ancient healing system of Ayurveda, which emphasizes balance and harmony between mind, body, and spirit. Ayurvedic skincare focuses on identifying one’s unique canon and using natural ingredients and practices to restore balance and promote overall well-being. Traditional remedies like turmeric face masks, neem-infused cleansers, and rose water toners are cherished for their purifying, soothing, and rejuvenating effects. Ayurvedic principles advocate for a holistic approach to skincare, recognizing the interconnectedness of internal and external factors in achieving radiant skin.


The Korean skincare routine, often referred to as the “10-step skincare routine,” has gained global acclaim for its meticulous approach to achieving flawless complexion. This multi-step regimen involves cleansing, exfoliating, toning, moisturizing, and protecting the skin, all while incorporating targeted treatments like serums, essences, and sheet masks. At the heart of Korean skincare philosophy lies a commitment to hydration, achieved through layers of lightweight, hydrating products that plump and nourish the skin from within. Key ingredients like snail mucin, ginseng, and propolis are prized for their hydrating, anti-aging, and brightening properties, reflecting Korea’s innovative approach to skincare science.


Image courtesy of Camila Mendes

In Brazil, beauty rituals are deeply intertwined with the country’s rich biodiversity, drawing inspiration from the lush Amazon rainforest and indigenous traditions. Brazilian skincare often revolves around natural ingredients sourced from the Amazon, such as açaí berries, cupuaçu butter, and buriti oil, prized for their potent antioxidant and moisturizing properties. Indigenous practices like clay masks, herbal baths, and plant-based oils are celebrated for their purifying, rejuvenating, and healing benefits, reflecting Brazil’s reverence for nature and sustainable beauty practices.


Image courtesy of Nadia Kounda

In Morocco, beauty is synonymous with timeless elegance, where centuries-old rituals continue to inspire modern skincare practices. Moroccan women have long relied on argan oil, often referred to as “liquid gold,” for its nourishing, anti-aging, and skin-regenerating properties. The hammam, a traditional steam bath, is a cornerstone of Moroccan beauty rituals, known for its deep-cleansing, exfoliating, and detoxifying effects. Moroccan skincare products often feature ingredients like rose water, clay, and orange blossom, prized for their luxurious textures and aromatic fragrances, embodying the essence of Moroccan beauty culture.

What are your country’s skin rituals?

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