Search
Close this search box.

ELLE Supports Local: The Perfect Beach Bag & What’s Inside It

Here's what you need in your beach bag, come sunshine or high waters

beach
Instagram, image courtesy @almazabay

THE PERFECT BEACH BAG

a marni bag with a baguette sticking out of it
Instagram, image courtesy @marni

This season, our beachside essentials are getting a homegrown upgrade. From the soft, nostalgic textures of Egyptian cotton to brilliant local sun care formulations, we’re proud to present a curation comprised entirely of local brands. Accessible, effective, affordable. Ahead, the ultimate list of everything you can grab before the weekend to accompany you on the Sahel shore.

TANNING PRODUCT

tanning gel
Image courtesy Luna

The iconic Carroten tanning gel in a tub is an absolute rite of passage for every girl. We’ve all used it. And we’ve all loved it. Let me introduce you to its local cousin: the Luna tanning gel. It smells similar to the warm coconut scent we’ve grown to associate with being by the beach, as well as the same heavy, ultra-glossy finish. It leaves a sheen and works perfectly well to expedite and intensify your tan.

SPF

spf
Image courtesy Mother Naked

Although we love tanning oils, rarely any of them come with adequate SPF. The one we recommended is no exception. That is why layering a high-quality SPF underneath is non-negotiable. This is a solid option, but any non-greasy formula offering SPF 30 or above with broad-spectrum UVA and UVB protection will do. Please remember that SPF doesn’t prevent you from tanning; it just makes it happen in a healthier, safer way. That way, you’re still getting your toasty brown glow without compromising the integrity of your skin.

LIPBALM WITH SPF

lipbalm with spf
Image courtesy Laqué

Do not forget the lips. The skin on your lips, as fragile as it is, is criminally overlooked when it comes to sun care. We’re always endlessly reapplying lip balm throughout the day for moisture, swapping your usual tube for one infused with SPF ensures your lips stay soft, plump, and entirely sunburn-free, all summer long.

TOWEL

beach bag essentials - towel
Image courtesy House of Babylon

The most frequently forgotten beach bag essential is a towel. Honestly, how do we manage to leave this behind so often? This towel is woven from high-grade, meticulously combed cotton at a plush, cloud-like 700 GSM, which should hold up beautifully season after season. You also have the option to get your initials custom monogrammed for an extra fee.

HAIR CLIP

claw clip on the beach with lip balm, a hairbrush, and sunglasses
Image courtesy Urban Jewel

Our hair is single-handedly the biggest barrier to swimming for women all over the world. No one wants to commit to another hour-long hair routine before dinner. It makes sense, but letting a blowout dictate your day is no way to live. Clip your hair up as high as it will go, and dive (maybe not head-first) into the sea.

HEAT PROTECTION

beach bag essentials - heat protector for the hair
Image courtesy Clary

While we’re on the topic of hair, that’s another thing that needs protection. Although we’re keeping it away from saltwater, we can’t fully insulate it from the weather and sun. When we think about heat damage, we usually blame our hot tools. We often forget about the 27-million-degree cosmic engine hanging right above us as a major contributor. It’s an easy habit to neglect, but packing a dedicated hair UV protector in your beach bag makes it more likely you’d remember to protect your strands throughout the day.

BOOK

a book with a tangerine
Instagram, image courtesy @elsadanielson

At best, you’ll get through a chapter or two under your umbrella. At worst, you get an excellent prop and a conversation starter. Long before the prevalence of iPhones and Kindles, a physical book was the ultimate beach accessory. This Joan Didion masterpiece, a dissection of mid-century Hollywood, is a short, brilliant, and famously unsentimental read that’s quintessentially Didion: cool, slightly detached, and sharp.

HANDFAN

handfan
Pexels, image courtesy Anna Tarazevich

We all know how looking effortlessly cool is hard work when the midday heat actually hits. A sleek hand fan is the ultimate unsung hero for keeping your makeup intact and your temperature as low as possible while you lounge.

Share this article

Related articles

Sign up to our free newsletter for your guide to fashion trends, cultural talking points, celebrity profiles and other exclusive insider tips