Jonathan Anderson’s time as Loewe’s Creative Director has been nothing short of revolutionary, reshaping the brand’s identity via a bold blend of innovation, forward-thinking vision, and varied workmanship.
By fusing the house’s rich history with a contemporary, avant-garde attitude, Anderson has not only reinvigorated Loewe’s tradition but also reimagined its aesthetic since taking over in 2013.
Anderson’s impact at Loewe has ushered in a new era of creativity and artistry, from runway presentations that pushed the bounds of fashion’s conventional norms to partnerships that did just that.
Our editors take a look back at some of Anderson’s most iconic creations, highlighting the moments that have cemented his legacy as one of the most visionary designers of our time:
FALL/WINTER 2015
Jonathan Anderson gave Loewe a fresh, contemporary makeover for their Fall/Winter 2015 collection.
By using oversized knitwear and precise tailoring, he combined feminine and masculine themes while paying homage to Loewe’s leather workmanship.
His idea for the house was solidified by the new, avant-garde spirit he provided through the utilization of architectural shapes and sculptural outlines.
SPRING/SUMMER 2015
Anderson’s first womenswear collection for Loewe, which debuted in Spring/Summer 2015, reinvigorated the house with a contemporary, tactile aesthetic.
He combined asymmetric knits, baggy pants, and deconstructed designs with the leather legacy of the brand.
His time at Loewe began with this collection, which embraced a raw yet sophisticated aesthetic with earthy tones, crinkled textiles, and sculptural accessories.
FALL/WINTER 2016
Jonathan Anderson continued to use daring innovation to reshape Loewe for Fall/Winter 2016. He experimented with sculptural silhouettes, asymmetry, and deconstruction to further emphasize an opulent yet avant-garde style.
The collection’s bohemian yet elegant vibe was enhanced by rich materials like velvet, leather, and metallics, while statement pieces like giant earrings and surrealist handbags became essential.
MEN’S FALL/WINTER 2017
Jonathan Anderson pushed Loewe even farther into creative, unorthodox luxury for Fall/Winter 2017. The collection, which included draped silhouettes, layered materials, and oversized sleeves, combined historical allusions with contemporary craftsmanship.
Leather continued to be popular and was reimagined in dresses, coats, and accessories. Patchwork, asymmetrical cuts, and sculptural bags are examples of playful yet elegant touches that complemented Anderson’s idea of usable yet creative fashion.
SPRING/SUMMER 2017
Anderson kept reinventing Loewe for Spring/Summer 2017 by fusing modernity and craft in a unique way.
The collection emphasized spontaneity with its deconstructed forms, raw hems, and asymmetry. In keeping with the brand’s handcrafted origins, leather accents were combined with natural textiles like cotton and linen.
The artistic, free-spirited character of the collection was further emphasized with statement accessories including enormous jewelry and sculptured bags.
FALL/WINTER 2018
Jonathan Anderson honed Loewe’s concept for Fall/Winter 2018 by striking a balance between subtle beauty and superb craftsmanship.
The collection emphasized understated elegance with its flowing lines, long coats, and draped leather pieces. A tactile, handmade touch was imparted by hand-painted pieces, patchwork embellishments, and quilted textures.
Oversized belts and structured handbags were among the accessories that complemented the brand’s distinctive blend of modernism and tradition.
WOMEN’S SPRING/SUMMER 2018
Easy luxury and a spirit of wanderlust were the focus for Loewe for Spring/Summer 2018.
Asymmetrical ruffles, patchwork accents, and prairie-inspired gowns were all included in the collection’s flowing, deconstructed designs. The brand’s handcrafted background was reflected in the contrast between velvety leather and natural textiles like linen and cotton.
Oversized statement jewelry and woven basket bags were among the accessories that complemented the bohemian, travel-inspired style.
MEN’S SPRING/SUMMER 2018
Jonathan Anderson introduced a carefree, bohemian vibe to Loewe’s Spring/Summer 2018 menswear collection.
The collection’s striped tunics, handcrafted materials, and airy, roomy proportions all suggested escape. A nomadic, worn-in look was highlighted by handcrafted elements like crochet, patchwork, and frayed edges.
Accessories like espadrilles and woven purses complemented the collection’s carefree, sunny atmosphere.
WOMEN’S FALL/WINTER 2019
Jonathan Anderson gave Loewe a sophisticated, somewhat monastic elegance for Fall/Winter 2019. A sense of understated elegance was created by the collection’s emphasis on lengthy shapes, sculptural outerwear, and exquisite tailoring.
A historical yet contemporary touch was imparted by the high-necked Victorian-inspired shirts, billowing capes, and soft leather dresses.
Oversized cuffs and structured handbags were examples of accessories that emphasized the brand’s harmony between modern sophistication and fine craftsmanship.
MEN’S FALL/WINTER 2019
Jonathan Anderson honed Loewe’s style for Fall/Winter 2019 menswear by combining quirkiness and minimalism.
Playful embellishments like hand-painted pieces and embroidered motifs contrasted with the collection’s clean tailoring, long coats, and draped silhouettes.
Exquisite materials like cashmere, leather, and velvet gave depth, and accessories like structured purses and large scarves emphasized the brand’s contemporary elegance and artisanal skill.
WOMEN’S SPRING/SUMMER 2019
Anderson gave Loewe a romantic yet contemporary look for Spring/Summer 2019. The collection had exquisite lace accents, billowy sleeves, tiered gowns, and voluminous, flowing silhouettes.
Earthy hues and gentle pastels accentuated the dreamy atmosphere, while a combination of leather, silk, and cotton textures highlighted Loewe’s artistry. A boho, travel-inspired elegance was added with accessories like sculptural jewelry and woven basket bags.
MEN’S SPRING/SUMMER 2019
Jonathan Anderson inspired Loewe’s Spring/Summer 2019 menswear with a carefree, bohemian vibe. The collection evoked a nomadic, sun-drenched look with its loose tailoring, large tunics, and striped kaftans.
While artisanal elements like stitching, patchwork, and frayed edges offered a handmade touch, lightweight materials like linen and cotton highlighted ease of use.
Accessories like espadrilles and woven purses complemented the collection’s carefree, travel-inspired theme.
WOMEN’S FALL/WINTER 2020
Loewe had a feeling of regal elegance for Fall/Winter 2020. The collection included precise tailoring, huge puffed sleeves, voluminous capes, and dramatic, sculpture-like forms.
Exquisite materials like leather, wool, and brocade complemented an elegant, nearly couture-like style.
A sense of grandeur was imparted by gold accents, elaborate decorations, and statement accessories, like bold cuffs and structured handbags, which balanced heritage with Anderson’s distinctive modernism.
MEN’S FALL/WINTER 2020
Jonathan Anderson created a sophisticated yet rebellious interpretation of traditional tailoring for menswear for Fall/Winter 2020.
The collection effortlessly blended rigidity with flowing lines, exaggerated shoulders, and enormous coats. While bold features like geometric patterns, jacquard designs, and surprising textures offered a sense of craftsmanship, luxurious fabrics like cashmere, leather, and silk added depth.
Oversized scarves and sculptural bags were among the accessories that complemented Loewe’s focus on craftsmanship.
WOMEN’S SPRING/SUMMER 2020
For Spring/Summer 2020, Jonathan Anderson brought an air of romanticism and historical elegance to Loewe.
The collection featured delicate lace dresses, high-neck Victorian-inspired blouses, and voluminous silhouettes with intricate pleating.
Soft pastels and earthy neutrals enhanced the ethereal feel, while luxurious fabrics like linen, silk, and leather reflected Loewe’s craftsmanship.
Accessories, including structured handbags and lace-up sandals, reinforced the collection’s balance of nostalgia and modernity.
MEN’S SPRING/SUMMER 2020
Anderson adopted a carefree, handcrafted elegance for Loewe’s Spring/Summer 2020 menswear collection. The collection had a bohemian, almost Grecian look with its flowing tunics, wide-leg pants, and draped shapes.
Hand-painted prints, elaborate needlework, and crochet embellishments emphasized workmanship, while lightweight materials like silk and linen emphasized fluidity.
Strappy sandals and woven purses were among the accessories that complemented the collection’s carefree, sun-drenched elegance.
WOMEN’S FALL/WINTER 2021
Jonathan Anderson pushed Loewe in a daring, maximalist direction for Fall/Winter 2021. Large, sculptural forms with pronounced shoulders, dramatic draping, and flowing movement were hallmarks of the collection.
Vibrant, saturated hues, such as bright yellow, deep red, and electric blue, created a powerful visual effect. Luxurious materials, such as silk, leather, and wool, were fashioned into asymmetrical, unconventional shapes.
The collection’s avant-garde, statement-making vitality was furthered by accessories including geometric handbags and large chain-link jewelry.
MEN’S FALL/WINTER 2021
Anderson embraced bold expressiveness and whimsical proportions for Loewe’s Fall/Winter 2021 menswear collection.
Exaggerated shoulders, flowing drapery, and enormous silhouettes all contributed to the collection’s impression of volume and movement. A dynamic edge was added by the contrast between bright colors, such as neon green, electric blue, and blazing red, and neutral tones.
Surreal graphic prints and abstract patterns were paired with opulent materials like satin, leather, and wool. Oversized totes and clunky shoes were examples of statement accessories that complemented the collection’s creative, avant-garde style.
MEN’S SPRING/SUMMER 2021
Jonathan Anderson gave Loewe’s Spring/Summer 2021 menswear a daring, free-spirited vibe. Exaggerated sleeves, wide-leg pants, and draped tunics created a sense of movement in the collection’s large, flowing designs.
A whimsical, creative touch was added by the use of vivid colors, hand-painted designs, and abstract patterns.
The collection’s avant-garde yet carefree look was supported by striking accessories like clunky sandals, giant totes, and sculptural eyewear, while luxurious fabrics like linen, silk, and wool highlighted workmanship.
WOMEN’S FALL/WINTER 2022
Anderson pushed Loewe into imaginative, fantastical realms for Fall/Winter 2022. The collection included humorous distortions, unusual fabric manipulations, and sculptured forms, such as outfits with protruding busts and heels incorporated into clothing.
Bold reds and blues punctured a subdued palette, while latex, leather, and flowing satins offered a modern yet sensual edge.
The collection’s avant-garde, almost surreal style was furthered by accessories including abstract handbags and oversized balloon-like pumps.
MEN’S FALL/WINTER 2022
For Fall/Winter 2022 menswear, Jonathan Anderson pushed Loewe into surrealism and experimental design.
The collection featured body-hugging silhouettes, sheer tops, and second-skin latex pieces, creating a futuristic, almost dystopian feel. Trompe-l’œil effects, such as pixelated prints and optical illusions, distorted perception, while oversized outerwear balanced the sleekness.
Accessories, including sculptural footwear and unconventional bags, reinforced the collection’s avant-garde, hyper-modern aesthetic.
WOMEN’S SPRING/SUMMER 2022
Jonathan Anderson helped Loewe shift into fantastical, sculpture-based terrain for Spring/Summer 2022.
Asymmetry, distorted silhouettes, and unusual fabric manipulations, such as structured bustier dresses with projecting embellishments and draped metallic elements, were all features of the collection.
A contrast between softness and stiffness was produced by combining latex, leather, and fluid silks. The collection’s avant-garde, artistic vision was furthered by accessories like enormous bags and sculptured heels, while the color scheme included neutrals as well as striking reds and yellows.
MEN’S FALL/WINTER 2023
Jonathan Anderson adopted simplicity with a surreal twist for Loewe’s Fall/Winter 2023 menswear collection.
The collection’s precise tailoring, oversized jackets, and clean, boxy forms were juxtaposed with surprising details like exaggerated dimensions and trompe-l’oeil materials.
Luxurious materials like silk, leather, and wool were employed in muted, monochrome hues with sporadic bursts of vibrant color.
Oversized totes and sculptural shoes were among the accessories that complemented the collection’s elegant yet imaginative style.
WOMEN’S SPRING/SUMMER 2023
Jonathan Anderson gave Loewe a dreamlike, minimalist look for Spring/Summer 2023. Exaggerated proportions, sculptural outlines, and experimental textures, like pixelated prints, 3D flower embellishments, and balloon-like shapes, were all featured in the collection.
A balance between stiffness and fluidity was achieved by contrasting soft draping with clean lines and structured tailoring.
Vibrant reds and greens broke up the muted color scheme, and the collection’s avant-garde, nature-inspired style was furthered by bold accessories including shirts embellished with anthuriums and sculptural heels.
WOMEN’S FALL/WINTER 2024
The Fall/Winter 2024 women’s collection by Jonathan Anderson for Loewe combined creative silhouettes with fine craftsmanship.
Redesigned shapes that represent the brand’s artistic vision and handcrafted skill were highlighted in the collection.
Anderson’s dedication to investigating the connection between creation and context was demonstrated by the runway’s range of textures and forms.
This method produced works that questioned conventional wisdom and prompted spectators to reevaluate the limits of fashion design.
MEN’S FALL/WINTER 2024
Jonathan Anderson explores crystalline American iconography in his Fall/Winter 2024 menswear collection for Loewe, encapsulating action-packed moments in each ensemble.
The collection, which takes inspiration from the colorful and thought-provoking works of American artist Richard Hawkins, combines art, pop culture, and avant-garde design.
WOMEN’S SPRING/SUMMER 2024
Jonathan Anderson’s collection for Loewe for Spring/Summer 2024 was centered on changed proportions and simple forms. The collection included V-neck sweaters, high-waisted pants, and fitted blazers in camel, grey, brown, and black hues with tangerine-orange and deep red accents.
Innovative accessories such as butter-soft nappa leather purses with the brand’s distinctive hand-tied knots and haptic donut chains were also featured in the collection.
The runway show showcased Anderson’s inventive approach to design with pieces like a feathered poncho with a Van Gogh pattern and a gigantic hoop skirt, which combined historical allusions with contemporary craziness.
MEN’S SPRING/SUMMER 2024
The Spring/Summer 2024 menswear collection by Jonathan Anderson for Loewe was a study in perspective, examining how perspectives define perceptions and scales, which in turn shape silhouettes.
The collection included chunky knits, trench coat shirts, bonded gray rib knits with rounded shoulders or two-dimensional side-tabs, sparkly polo shirts, and tactile donut chains as accessories, highlighting Loewe’s signature hand-tied knots and butter-soft nappa leather.
WOMEN’S SPRING/SUMMER 2025
The Spring/Summer 2025 collection by Jonathan Anderson for Loewe featured a tasteful fusion of modern style and historical allusions.
The collection, which debuted at the Château de Vincennes, featured voluminous designs inspired by crinoline that were updated with contemporary materials like polyester and plastic for increased lightness and flexibility.
The runway emphasized Loewe’s dedication to creativity and craftsmanship with a variety of textures and forms, such as draped earthy leathers and airy floral designs.
The Madrid and Featherlight Puzzle bags were noteworthy additions that enhanced the look of the range.
Anderson’s ability to blend the past and present to create designs that are both nostalgic and progressive was demonstrated in this collection.
MEN’S SPRING/SUMMER 2025
The Spring/Summer 2025 menswear collection by Jonathan Anderson for Loewe was a “radical act of restraint,” with a focus on precise tailoring and minimalist designs.
With an emphasis on the purity of form and silhouette, the collection featured crisp lines and precise cuts.
One noteworthy element was the usage of belts made of double-circled ostrich leather that connected tops and pants in a seamless manner, highlighting the waist and perfectly illustrating Loewe’s skill at creating illusion.
With sporadic bursts of color giving visual interest without overpowering the muted look, the color scheme was primarily neutral.
Accessories were minimal but effective; some models’ faces were covered with gold-dipped pheasant feathers, which looked like razor blades and gave the restrained designs a hint of the avant-garde.
From clothing to iconic accessories and bags that have taken the fashion streets by storm, Anderson has forever changed the game when it concerns creativity and fun fashion that exudes playfulness, melding with strict tailoring skill, an ideal equation that produces fascinating fashion.
